We created a special edition of George Orwell’s polemical Nineteen Eighty-Four in conjunction with the Playhouse Theatre for a unique promotion that gave Time Out readers the chance to redeem a free copy in Joy stores across London.
Time Out distributors wore 1984 branded
t-shirts, with the offer occupying the
front page splash in print and online.
The promotion gained over 400,000 Facebook likes and a Twitter reach of over 60,000, as well as coverage for the theatre production in Promotional Marketing.