Invincible & Arsenal Football Club

The Penguin Partnerships team

created 135,000 branded editions of

Amy Lawrence’s Invincible to sit inside

the club’s exclusive membership tins.

The book, which documents the prolific team’s greatest season, was customised

to meet Arsenals requirements.


Re-worked to fit Arsenal’s brief, the new edition incorporated a foreword by Arsène Wenger, a brand new introduction from

the author ‘On Being a Fan’ and was completed with branded club artwork.


The tins were launched ahead of

the 2015-16 season, to incentivise

fan membership.


©2015 Penguin Books Ltd. Registered number. 861590 England. Registered office: 80 Strand, London. WC2R 0RL UK

A Penguin Random House Company.