Lyons Tea & Marian Keyes

We worked with Lyons Tea on an on-pack promotion with our bestselling author Marian Keyes.

 

We created a beautiful bespoke pack-

sized edition of Marian Keyes’ cookbook Saved by Cake featuring special Lyons

Tea recipes.

 

It was sold as a value-added exclusive gift upon customers purchasing their 160-bag boxes in Dunnes Stores across Ireland.

 

This was a long-term promotion to reward loyal customers, and enabled Lyons to gain a strong shelf presence amongst their competitors.

©2015 Penguin Books Ltd. Registered number. 861590 England. Registered office: 80 Strand, London. WC2R 0RL UK

A Penguin Random House Company. global.penguinrandomhouse.com.

|