We worked with Lyons Tea on an on-pack promotion with our bestselling author Marian Keyes.
We created a beautiful bespoke pack-
sized edition of Marian Keyes’ cookbook Saved by Cake featuring special Lyons
It was sold as a value-added exclusive gift upon customers purchasing their 160-bag boxes in Dunnes Stores across Ireland.
This was a long-term promotion to reward loyal customers, and enabled Lyons to gain a strong shelf presence amongst their competitors.