Lyons Tea & Marian Keyes

We worked with Lyons Tea on an on-pack promotion with our bestselling author Marian Keyes.


We created a beautiful bespoke pack-

sized edition of Marian Keyes’ cookbook Saved by Cake featuring special Lyons

Tea recipes.


It was sold as a value-added exclusive gift upon customers purchasing their 160-bag boxes in Dunnes Stores across Ireland.


This was a long-term promotion to reward loyal customers, and enabled Lyons to gain a strong shelf presence amongst their competitors.

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