Müller ran a 12-week on-pack promotion offering free Peppa Pig books. Tokens
were printed on Fromage Frais, Fruit Juice Jellies and Little Stars Fromage Frais yoghurts which could be redeemed for
a free Peppa Pig book worth £3.99.
Postage and packing were free and there were six books in the series to collect.
Consumers were directed to a mini-site where they could enter their codes to redeem their books. There were also extra reading tips and content in association with the National Literacy Trust to help parents read with their ‘little stars’.