This campaign won the Gold Award for
on-pack promotions in the IPM Awards. We worked with McCain on a brand promotion for their McCain Smiles using our wonderful Ladybird Treasured Tales as rewards.
Customers collected two unique codes and entered them at McCain’s mini-site to qualify for a free book from the collection of six Treasured Tales, including titles such as Goldilocks and The Gingerbread Man.
The promotion was supported by ‘Words for Life’ and the mini-site hosted a range
of helpful tips for enjoying story time with your children.