We printed special editions of The Martian
by Andy Weir for zavvi.co.uk to include in
one of their ZBoxes. The ZBox is a gift box
that goes out monthly to customers who
either sign up to a 3 month, 6 month or
12 month subscription plan.
The special edition of The Martian was
prominently flagged in the advertising
material for the zBox and served as an
incentive to get customers to commit and
sign up to the plan.