We collaborated with Philadelphia cream cheese to produce branded cookery books which supported Kraft’s advertising campaign promoting Philadelphia as an ingredient for quick, easy and delicious meals. The books were used by Philadelphia as gifts and incentives.
In addition to this, PRH also sold the book to a range of our book trade customers including Amazon. This gave the Philadelphia brand a massive amount of exposure in a sector that is not their core market. Sales are now in excess of 400,000 copies – and thanks to the royalty payment they receive on sales of the book in the book trade, this partnership has benefitted Kraft not only in terms of reach and exposure, but has also been a source of incremental revenue.