The Railway Children & the Telegraph

Penguin Random House got on board with the Telegraph to promote EMG Media’s sell-out production of The Railway Children.

 

The retail pick-up promotion with Tesco stores offered readers the opportunity to claim a free exclusive edition of the Puffin book. Penguin Random House created 20,000 bespoke editions, branded with

the striking theatre artwork.

 

The promotion featured on the front page

of the Telegraph.

 

More information

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