The Railway Children & the Telegraph

Penguin Random House got on board with the Telegraph to promote EMG Media’s sell-out production of The Railway Children.


The retail pick-up promotion with Tesco stores offered readers the opportunity to claim a free exclusive edition of the Puffin book. Penguin Random House created 20,000 bespoke editions, branded with

the striking theatre artwork.


The promotion featured on the front page

of the Telegraph.


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