Penguin Random House collaborated
with milktwosugars and The Telegraph to promote the Dominion Theatre’s sell-out production of The War of The Worlds.
The retail pick-up promotion with Tesco stores offered readers the opportunity to claim a free exclusive edition of H.G. Wells’ famous book, complete with show artwork.
The promotion featured on the front page of The Telegraph.
2016 marks the 150th anniversary of the birth of the famous writer.